Privacy policy

Last Updated: April 21, 2026 Effective Date: April 21, 2026

Introduction

Moegoods Limited ("Moegoods," "we," "us," or "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Moegoods is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

For the purpose of the EU General Data Protection Regulation (GDPR), the UK GDPR, and equivalent data protection laws, Moegoods Limited is the data controller of your personal information.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details — your name, billing address, shipping address, phone number, and email address.
  • Financial information — payment card information, financial account information, transaction details, form of payment, and payment confirmation. Full payment card numbers are processed by our PCI-compliant payment processors and are not stored on our servers.
  • Account information — your username, password, preferences and settings.
  • Transaction information — the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us — the information you include when contacting customer support, reviews, or social media interactions with our official accounts.
  • Device information — information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information — how and when you interact with or navigate the Services, including pages viewed, clicks, and referring URLs.
  • Marketing preferences — your subscription status to our email newsletter, product launch alerts, and pre-order notifications.

Sensitive Personal Information (Notice for California and Similar Jurisdictions)

Under the California Privacy Rights Act (CPRA) and similar laws, certain information is categorized as "sensitive personal information," including payment card information combined with security codes. We process sensitive personal information only for the purposes of completing your transaction, preventing fraud, and complying with legal obligations — not for inferring characteristics about you or for marketing purposes. You have the right to limit our use of sensitive personal information as described in the "Your Rights and Choices" section below.

Sources of Personal Information

We may collect personal information from:

  • Directly from you — when you create an account, place an order, subscribe to our newsletter, contact customer support, or otherwise provide information.
  • Automatically through the Services — from your device when you use our website, including through cookies and similar technologies (see the Cookies section).
  • From service providers — such as Shopify, payment processors, shipping carriers, and analytics providers acting on our behalf.
  • From partners and third parties — such as marketing partners, fraud-prevention services, and social media platforms if you connect your account.

Legal Basis for Processing (EU, EEA, and UK Residents)

If you are located in the European Union, European Economic Area, or United Kingdom, we rely on the following legal bases under GDPR and UK GDPR to process your personal information:

Purpose Legal Basis
Processing your order, payment, shipping, and returns Contract performance (Article 6(1)(b))
Creating and managing your account Contract performance (Article 6(1)(b))
Sending transactional emails (order confirmation, shipping, returns) Contract performance (Article 6(1)(b))
Marketing emails, newsletter, new product and pre-order alerts Your consent (Article 6(1)(a)); withdrawable at any time
Fraud prevention and account security Legitimate interests (Article 6(1)(f)) — protecting our business and customers
Improving our Services and analytics Legitimate interests (Article 6(1)(f))
Complying with legal, tax, and regulatory obligations Legal obligation (Article 6(1)(c))
Cookies (non-essential) Your consent (Article 6(1)(a))

Where we rely on your consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before withdrawal.

How We Use Your Personal Information

Providing and Improving the Services

We use your personal information to provide the Services, including to process your payments, fulfill your orders, manage returns and exchanges, maintain your account, arrange shipping, and remember your preferences. This includes tailoring the shopping experience — for example, recommending products related to anime or manga series you have purchased before.

Marketing and Advertising

If you have opted in, we use your personal information to send marketing communications by email, including:

  • Newsletters featuring new pop-up exclusive releases
  • Pre-order opening notifications
  • Limited-edition product launch alerts
  • Occasional promotional offers

You may opt out at any time by clicking the "Unsubscribe" link in any marketing email, or by contacting us at support@moegoods.store. Opting out of marketing does not affect transactional emails related to your orders.

We may also show you online advertisements on third-party platforms based on items you previously viewed or purchased. Your ability to opt out of targeted advertising is described in "Your Rights and Choices" below.

Security and Fraud Prevention

We use your personal information to authenticate your account, detect and prevent fraud, prevent abusive behavior (such as bot-based pre-order hoarding), and secure the Services. You are responsible for keeping your account credentials safe.

Customer Support

We use your personal information to respond to your inquiries and provide support.

Legal and Compliance

We use your personal information to comply with applicable law, respond to valid legal process (including law enforcement requests), enforce our Terms of Service, and protect our legal rights.

How We Disclose Personal Information

We may disclose your personal information to the following categories of recipients, always subject to appropriate safeguards:

  • Shopify Inc. — our e-commerce platform provider, which hosts the Services.
  • Payment processors — such as Shopify Payments, PayPal, and card networks, who process transactions on our behalf.
  • Shipping carriers — USPS (for U.S. orders), DHL, FedEx, and local delivery partners, to fulfill and deliver your orders.
  • Email marketing providers — used to send newsletters and promotional messages only to users who have opted in.
  • Analytics and advertising partners — such as Google Analytics and Meta Pixel (if deployed), to understand site usage and deliver targeted advertising.
  • Customer support tools — helpdesk and ticketing software providers.
  • Fraud prevention and security providers.
  • Legal, tax, and regulatory authorities — where required by law, subpoena, or court order.
  • Business transaction counterparties — in connection with a merger, acquisition, asset sale, financing, or bankruptcy.
  • Affiliates within our corporate group — subject to confidentiality obligations.

We do not sell your personal information for monetary consideration. However, certain sharing of information for targeted advertising may be considered a "sale" or "share" under California and other U.S. state privacy laws. You may opt out of this sharing as described below.

Relationship with Shopify

The Services are hosted by Shopify Inc., which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

We use certain Shopify enhanced features that incorporate data from your interactions with our store along with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information for those features. To learn more and exercise any rights over this processing, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Cookies and Similar Technologies

We use cookies and similar technologies on the Site for the following purposes:

  • Strictly necessary cookies — required for the Site and checkout to function (e.g., session management, cart contents).
  • Analytics cookies — help us understand how visitors use the Site so we can improve it.
  • Advertising and targeting cookies — used to show you relevant ads on third-party platforms based on your browsing.
  • Functionality cookies — remember your preferences (language, currency, previously viewed items).

If you are located in the EU, EEA, or UK, non-essential cookies (analytics, advertising, functionality) are only set after you give consent via our cookie consent banner. You may withdraw consent at any time by adjusting cookie preferences through the banner or your browser settings.

If you are located elsewhere, you may control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

For details on Shopify's cookie practices, see the Shopify Cookie Policy.

Third-Party Websites and Links

The Services may provide links to third-party websites or platforms, including social media. We do not control these sites and are not responsible for their privacy practices. Please review their privacy policies before using them.

Children's Data

The Services are intended for users who meet the minimum age requirements set out in our Terms of Service, Section 1.

  • We do not knowingly collect personal information from children under 13 years of age. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete it as soon as possible, in accordance with the U.S. Children's Online Privacy Protection Act (COPPA).
  • Users aged 13 to 17 may only use the Services with the consent and supervision of a parent or legal guardian.
  • Parents or guardians who believe their child has provided us with personal information without consent may contact us at support@moegoods.store to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of individuals under 16 years of age.

Security and Retention

Security

We implement reasonable technical and organizational measures to protect your personal information, including encryption of payment data in transit, access controls, and use of PCI-compliant payment processors. However, no security measures are perfect. You should not use insecure channels to communicate sensitive information to us.

Retention Periods

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, after which we delete or anonymize it. Specific retention periods include:

Data Category Retention Period
Order and transaction records 7 years from transaction date (for tax and legal compliance)
Account information Until account deletion, or 3 years of inactivity
Customer support communications 3 years from last contact
Marketing email subscriber data Until you unsubscribe, plus 30 days to process the opt-out
Cookies and analytics data As described in our cookie banner or up to 13 months for analytics cookies
Payment card information Not retained by Moegoods; processed and stored only by PCI-compliant payment processors

Retention periods may be extended where required to resolve disputes, enforce agreements, or comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information.

General Rights (Where Applicable)

  • Right to Access / Know — Request access to personal information we hold about you.
  • Right to Delete — Request that we delete your personal information.
  • Right to Correct — Request correction of inaccurate personal information.
  • Right to Portability — Receive a copy of your personal information in a portable format, and request transfer to another controller where technically feasible.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising — Opt out of the "sale" or "share" of your personal information, or of processing considered "targeted advertising" under applicable privacy laws.

Additional Rights for EU, EEA, and UK Residents (GDPR / UK GDPR)

  • Right to Object — Object to processing based on legitimate interests.
  • Right to Restriction — Request that we restrict processing in certain circumstances.
  • Right to Withdraw Consent — Where processing is based on consent, withdraw it at any time without affecting past lawful processing.
  • Right to Lodge a Complaint — File a complaint with your local data protection supervisory authority. For the EEA, find your authority here. For the UK, visit the Information Commissioner's Office (ICO).

Additional Rights for California Residents (CCPA / CPRA)

California residents have the following rights:

  • Right to Know — Request disclosure of categories and specific pieces of personal information collected, sources, purposes, and recipients over the past 12 months.
  • Right to Delete — Request deletion of personal information, subject to legal exceptions.
  • Right to Correct — Request correction of inaccurate personal information.
  • Right to Opt Out of Sale/Sharing — Opt out of "sale" or "share" of personal information for cross-context behavioral advertising. Exercise this right at: Do Not Sell or Share My Personal Information.
  • Right to Limit Use of Sensitive Personal Information — Request that we limit the use of sensitive personal information (such as payment card data) to only what is necessary to provide the Services.
  • Right to Non-Discrimination — You will not receive discriminatory treatment for exercising any of these rights.

Global Privacy Control (GPC)

If you visit our website with the Global Privacy Control signal enabled, we will automatically treat this as a valid opt-out of "sale" and "sharing" for the device and browser you are using, where legally required. Learn more at globalprivacycontrol.org. We do not currently recognize other "Do Not Track" signals.

Managing Communication Preferences

You can opt out of marketing emails at any time by clicking "Unsubscribe" in any email or emailing us at support@moegoods.store. We will continue to send transactional emails related to your account and orders.

How to Exercise Your Rights

To exercise any of these rights, contact us at support@moegoods.store with:

  1. The specific right you wish to exercise.
  2. Enough information for us to verify your identity (typically the email address used for your account or recent orders).

We will respond within the timeframe required by applicable law (generally 30 days for GDPR, 45 days for CCPA, extendable once for complex requests).

You may designate an authorized agent to make requests on your behalf. The agent must provide written authorization, and we may require you to verify your identity directly.

International Data Transfers

Moegoods is established in Hong Kong, and we work with service providers and Shopify infrastructure located in various countries including the United States, Canada, and others. Your personal information may therefore be transferred to and processed in countries outside your country of residence, which may have different data protection laws.

When we transfer personal information out of the European Economic Area, United Kingdom, or Switzerland to a country not recognized as providing adequate protection, we rely on appropriate safeguards, including the European Commission's Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement, supplemented where necessary by additional technical and organizational measures.

You may request a copy of the safeguards applicable to specific transfers by contacting us at support@moegoods.store.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

  • Material changes that affect your rights will be communicated by email to users who have accounts or who have provided their email address, and/or through a prominent notice on the Site, at least 14 days before the changes take effect.
  • Minor or clarifying changes take effect when posted.

We will update the "Last Updated" date at the top of this policy with each revision. Your continued use of the Services after changes take effect constitutes acceptance of the updated policy.

Complaints

If you have concerns about how we process your personal information, please contact us first at support@moegoods.store — we aim to resolve most concerns within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority:

Contact Us

Data Controller: MoeGoods Limited

Email for privacy inquiries and rights requests: support@moegoods.store

Registered Address: Room 23B, 9/F, 118 Wai Yip Street Kwun Tong, Kowloon Hong Kong

Please include "Privacy Request" in the subject line of your email so we can route it appropriately.

— Moegoods Customer Support Team